“Discover Lusaka” Producer Announces Partnership with Tina Yu of ZCCZ

In a ground-breaking initiative, “Discover Lusaka,” a documentary project by Techpro Outsourcing Limited, produced by Brian Matambo, has forged a strategic partnership with Tina Yu, a Chinese national. This collaboration is set to usher in a new era of tourism marketing for Lusaka, with a special focus on tapping into the expansive Chinese travel market.

The collaboration with Tina Yu marks a significant milestone in the “Discover Lusaka” journey. Leveraging Tina Yu’s expertise and insight, the documentary will feature narration and subtitles translated into Chinese, creating a bespoke viewing experience for one of the world’s largest travel demographics.

As the world rebounds from the travel restrictions of the COVID-19 pandemic, the timing couldn’t be more opportune. The Chinese tourist market is burgeoning once again, with millions ready to explore international destinations. In 2019, a staggering 155 million Chinese tourists journeyed abroad, and this figure is forecast to grow exponentially. Africa, with its rich cultural tapestry and natural wonders, beckons as an untapped frontier for these travelers.

“Discover Lusaka” is poised to place Zambia’s capital city on the itineraries of Chinese tourists. The documentary will showcase Lusaka’s eclectic blend of modernity and tradition, its vibrant business environment, and its tranquil natural beauty—elements that resonate well with tourists seeking diverse experiences.

With Tina Yu’s partnership, “Discover Lusaka” is not just telling a story; it’s reaching out to a market that sends over 200 million travelers around the globe. It’s an invitation to the world to experience the heart of Zambia, now amplified through a strategic alignment with our Chinese friends and their vision and commitment.